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Next: 14 Feb 2027

Valentine's Day

The busiest day of the year for red roses, flown in from farms in Colombia, Ecuador and Kenya.

Scan of a Valentine greeting card to paska.
Photo: Upload: Chordboard, Public domain, via Wikimedia Commons

What happens

Valentine's Day is the largest single day for cut roses in much of the world. A red rose has stood for love in Europe for centuries, and the Victorian habit of sending messages in flowers fixed the custom. Because mid February is winter in the north, most of the roses are grown near the equator, in the highlands of Colombia, Ecuador, Kenya and Ethiopia, and flown out in the weeks before. Tulips, which are in season in February, are a common second choice.

The flowers

More flowers and customs of Valentine's Day

About this page

Original text by the Phool desk, written with AI assistance. Background: "Valentine's Day" on Wikipedia. Customs differ from family to family and place to place. If we have something wrong, tell us.

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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Every Monday: what is in bloom, the flower festivals of the week, seven flowers you may not know and one tradition explained.