Next: 14 Feb 2027
Valentine's Day
The busiest day of the year for red roses, flown in from farms in Colombia, Ecuador and Kenya.

What happens
Valentine's Day is the largest single day for cut roses in much of the world. A red rose has stood for love in Europe for centuries, and the Victorian habit of sending messages in flowers fixed the custom. Because mid February is winter in the north, most of the roses are grown near the equator, in the highlands of Colombia, Ecuador, Kenya and Ethiopia, and flown out in the weeks before. Tulips, which are in season in February, are a common second choice.
The flowers
More flowers and customs of Valentine's Day
Decoration
Floristry
The craft and trade of arranging and selling flowers
🇳🇱 Netherlands and 3 more · Arrangement
Decoration
Valentine's Day
A day for expressing love with cards, flowers, and gifts on February 14
🇮🇳 India and 1 more · Custom, February
Place
Aalsmeer Flower AuctionBloemenveiling Aalsmeer
The world’s largest flower auction hall in the Netherlands
Aalsmeer, 🇳🇱 Netherlands · Flower market
Original text by the Phool desk, written with AI assistance. Background: "Valentine's Day" on Wikipedia. Customs differ from family to family and place to place. If we have something wrong, tell us.
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Rose: User:Tigerente, CC BY-SA 3.0, source
- Tulip: John O'Neill, CC BY-SA 3.0, source
- Dianthus: Darkone ( talk · contribs ), CC BY-SA 1.0, source
- Floristry: Joachimj, CC BY-SA 3.0, source
- Valentine's Day: Upload: Chordboard, Public domain, source
- Aalsmeer Flower Auction: No machine-readable author provided. Miriam8~commonswiki assumed (base, Public domain, source

